Diagnostic Solutions - Marketing Team
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Home > Company Overview > People > Marketing Team

Elly de Gooyer - Managing Director
Elly is the founding director of Diagnostic Solutions having more than 20 years experience in the diagnostic pathology industry. Following a number of sales and marketing positions in large multinational companies, Elly established Diagnostic Solutions firstly in New Zealand in 1998, and then in Australia in 1999. She is a member of the AACB, AACC, AIMS, NZIMLS and was previously a committee member of the Victorian Diagnostic Immunology Discussion Group (DIDG).
Ann Serpell - Snr Product Manager
Ann is a senior member of the Marketing Team at Diagnostic Solutions and has key responsibilities for our Haematology and Transplantation range of products. Ann has more than 20 years experience working in the diagnostic pathology industry. She has responsiblity for the Streck, Gen-Probe Transplant Diagnostics [formerly Tepnel Lifecodes] and OriGen Biomedical product ranges. Ann has held marketing, technical and management positions within the diagnostic pathology, manufacturing and public service industries.
Peter Sloss - Product Manager
Peter is the Product Manager responsible for our Molecular Biology and specialised Luminex® product ranges. He is responsible for products from Luminex Corporation that includes the Pneumococcal Immune Status [PIP] and the recently released Cystic Fibrosis xTAG® Panels. Peter has had more than 25 years in the Diagnostic Pathology industry. His extensive experience includes various roles in marketing, management, sales and application support.
David Primaux - Product Manager
David joins Diagnostic Solutions in the role of Product Manager for Instrumentation. He was recently with one of our key suppliers - BMD, responsible for product development. He has extensive experience with the Luminex® system and also the CARIS™ and ELISA automation systems.  He also has responsibilities for the Technical Support Team, managing this area and working closely with Nick and Andrew.
Maria Lelekakis - Product Manager
Maria is our newest member of the Marketing Team and a welcome addition. She has responsiblities for the autoimmune products from Immuno Concepts, MeDiCa and HUMAN with the IMTEC range. She brings extensive experience promoting autoimmune products in the IVD industry through her prior sales positions. Maria also has experience in research Immunology and Molecular Biology applications.
Pip Carter Marshall - Sales and Marketing Assistant 
Pip commenced with Diagnostic Solutions in May 2010. She brings strong administrative skills through her extensive sales support background. She looks forward to embracing her new role in the diagnostic pathology industry.  
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